THE NIKKEI WEEKLY

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The Nikkei Weekly is an English-language business paper that covers important economic, business and political news of Japan. Based on information published in The Nikkei, Japan’s leading business daily and other specialty papers published by Nikkei Inc., it offers not only the latest news events, but also in-depth analysis on big breaking news and economic trends. Taking advantage of its extensive bureau network in Asia outside Japan, it also offers lively information on Asian economy and business subjects. Based on The Nikkei, which is considered as a must-read for Japanese businesspeople, The Nikkei Weekly offers crucial information for foreign businesspeople who do business in Japan or with Japanese businesses and Japanese people who need to communicate with foreign businesspersons.

Paper edition: Tabloid format, 32 pages (16 pages color)
Published each week on Monday, 51 weeks a year

Each week, editors comb The Nikkei and the three specialty papers that Nikkei Inc. publishes in Japanese—The Nikkei Business Daily, The Nikkei MJ (“marketing journal”), and The Nikkei Veritas—to select the most important news and analysis to be translated into English and included in THE NIKKEI WEEKLY. This makes the paper an excellent source of information when discussing developments in the Japanese and Asian business worlds.

If you’re looking for the knowledge that will put you on an even plane with your Japanese client, THE NIKKEI WEEKLY is for you!


	THE NIKKEI WEEKLY is filled with information that brings you close to where the Japanese really live, such as popular trends and hit products.

If you are looking for conversation starters when you’re talking with Japanese, THE NIKKEI WEEKLY is for you!


	THE NIKKEI WEEKLY lets you hear the voices of businesspeople from abroad who are already doing business in or with Japan, and offers you the key to understanding Japanese business methods.

If you are thinking of doing business in Japan, THE NIKKEI WEEKLY is for you!

THE NIKKEI WEEKLY is a business paper in which information about Japanese business and economics is published in crisp and lively English. On its pages you will find critical economic news from Japan along with corporate news in industry and investment / trend information, as well as stories about similar matters in China and other Asian countries which are of particular interest to Japan. Corporate coverage includes the global activities of Japanese corporations, companies of particular interest, personnel movements and new product information.
Through upgrades in page design and color printing over the years, we have striven to enhance the attractiveness of the paper, to create a paper that makes you want to pick it up and read it.
Today the paper has become an indispensable source of information for those who work in the global business space. Japanese companies use it as a means of conveying important business information to overseas partners and investors, while businesses abroad use it to plot their sales or investment strategies in Japan. It has come to play a vital role in a wide variety of settings.

Hideto Kakinoki
Editor-in-Chief
THE NIKKEI WEEKLY
Nikkei Inc.

"Quick updates from Japan"

"I recommend THE NIKKEI WEEKLY to my Japanese staff"

"Covering a broad selection of topics"

"Great source of ideas in my work"

February 1, 2010
Number 2424

Updated every Wednesday

<Front>

Recovery at critical juncture

<News Focus>

Approval sinks below disapproval

<Business Beat>

Dentsu puts pieces in place to tap juicy U.S. Net ad biz

<Asia>

Net firms vie for 'peculiar' market

<Marketing>

Flowers bloom despite gloom

<Features>

Golden anniversary of security pact brings questions - plenty of them

<Readers Workshop>

When dealing with customers, a little 'omoiyari' goes a long way

Visit NIKKEI.com to read English versions of the major articles appearing in The Nikkei and its sister publications.

Subscribe to the weekly e-zone, “Read THE NIKKEI WEEKLY,” which offers helps for reading the English text (for non-native speakers of English).

Japan's most comprehensive corporate news service.

THE NIKKEI WEEKLY

Campaign!

THE NIKKEI WEEKLY Subscribe Campaign offers special gifts to new subscribers living in Japan.
Sample delivery is also available.
Check out the details on our campaign page!

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The Nikkei Weekly Special Magazine Issue
Transforming Japan

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