THE NIKKEI WEEKLY

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In order to conduct business smoothly with or in Japan, you must have a reliable source of accurate, up-to-date information about the Japanese financial world.
Nihon Keizai Shinbun, known in English as The Nikkei, is the financial daily that Japanese businesspeople consider indispensable to what they do because of its dependable, top-quality articles. THE NIKKEI WEEKLY is an English language paper based on The Nikkei and several more specialized sister publications that command the same respect. It gleans the week’s most important news and information from the Japanese publications, and makes it available to the English reader.
If you have business dealings with Japanese companies, or if you are thinking of cultivating business with Japan, you owe it to yourself to try out THE NIKKEI WEEKLY.


	TNW is based on such publications as The Nikkei, The Nikkei Business Daily, The Nikkei Financial Daily, and The Nikkei MJ (“marketing journal”), which Japanese businesses and businesspeople universally endorse. Having access to the same information will have an enormous positive effect on your dealings with Japan.


	Only the most important news of the week is selected, allowing you to quickly take in the entire week’s developments.


	The broad spectrum of articles on society and culture will lead you to a deeper understanding of contemporary Japan.


	"The Nikkei Weekly is a quick summary of key business trends in Japan, including the views of important decision-makers from business and government, and insighful treatment of upcoming issues. I find it is the best way to quickly keep up with business developments and the events that will likely be on the minds of my Japanese clients."

"I urge my Japanese staff to use it as a tool for enhancing their English skills," says Russell Willis, President of eigoTown.com, Ltd.
As the owner of a company, he uses the paper to keep an eye on Japanese business news and industry information.
"I recommend THE NIKKEI WEEKLY to my staff as an English study aid. When you read, it's important to repeat the reading and speaking over and over. It's by reading carefully and vocalizing each word that useful new words become your own."

NEWS FOCUS	This is where you’ll find the most interesting articles of the week.
BUSINESS BEAT	Chock full of corporate news, and you can check out M&A activity.

"It’s a great source of material for keeping the conversational ball rolling," says Isao Noma, IT Department Overseas Systems Team, Mitsui Sumitomo Insurance Co., Ltd.
His work involves a broad range of contacts at meetings and dinners with clients from many different countries.
"Because of what I do, I’m strong on IT-related topics, but I tend to be a bit at a loss in other areas, especially food and entertainment. From that perspective, THE NIKKEI WEEKLY gives me a broad selection of topics to choose from. I appreciate it most when I’m at a dinner and I want to talk about something other than work so people can feel more relaxed."

TRENDS	You can pick up on the latest trends in Japan, from food to art to sports.
INSIGHT	Articles that let you delve deep into Japanese society and culture

"I clip and save articles and use them as a source of ideas in my work," says Chiho Kikuchi, a WSET®-certified instructor at the JAL Academy.
She is an instructor at a wine school with operations in 35 countries around the world.
"After reading through everything once, I clip and save the things I think might be useful later. Naturally, articles on wine and items about popular new foods catch my eye, and then I consider what wines might go with those kinds of dishes."


	Many Japanese fall into the habit of thinking that people from other countries simply cannot understand Japan. Bring up topics related to recent economic developments in Japan and show your Japanese clients you’re not really so far apart.


	TNW provides an abundance of pictures and other graphics with its articles. Use them in your presentations to help your colleagues better understand current market conditions in Japan.


	A variety of articles on current vogues and social phenomena lead you deeper into the Japanese psyche. Analyze the Japanese mind and apply your insights to developing new products and launching new projects.

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